Jury

Joel Holtby
Partner, Creative Director, Rethink.

Joel has been named the number 1 Art Director in Canada by Strategy Magazine as well as being featured as one of Canada’s Top 30 under 30 by Marketing Magazine. His work has been featured in nearly every major news outlet including CNN, Time Magazine and The New York Post. He has won numerous international awards at Cannes Lions, The One Show, LIA, D&AD, and Canada’s first Grand Clio

Kelsey Horne
Executive Creative Director, Taxi

As an internationally experienced Creative Director Kelsey brings a proven passion and dedication to his craft. He has created world-class work at various top-tier agencies for brands such as Subway, WestJet, Heineken, Netflix, Tim Hortons, Kraft, WWF, Rethink Breast Cancer, Black Lives Matter and many more. Over his 15 year career, his work has been consistently awarded both nationally and internationally by The One Show, D&AD, Cannes, Clio Awards, Communication Arts, The Art Director’s Club of New York, Archive Magazine and almost every show in Canada including The Advertising Design Club of Canada, Cassies, Marketing Awards, and Applied Arts. Kelsey only talks in third person for his bio.

Linda Carte
Vice President, Associate Creative Director, BBDO Toronto

She has led brands including VISA, Frito-Lay, Starbucks, Paralympics and Mercedes-Benz. Previous agencies have included; Lowe Roche, Downtown Partners and J. Walter Thompson. She has won awards in every national and international award show, including Cannes Lions, Communication Arts, Clios, D&AD, Effies and The One Show. Carte has been a jury member of many national and international shows. She is not only a mentor within the industry but to its future as well. She currently on the faculty of Centennial College and has been a visiting instructor at Ontario College of Art and Design, where she was also a graduate. Linda loves to travel and her many adventures have found her building everything from log cabins in rural Québec to bamboo homes in Sri Lanka.

Marissa Mastenbroek
Freelance Creative Director

Since graduating from the Ontario College of Art, Marissa Mastenbroek has two decades of agency experience at some of Canada’s best and largest agencies, some of them twice. She's helped build big brands like Dove, Tide and Toyota and little acronyms like KFC, IBM and RBC. She's been a guest lecturer and teacher at the Ontario College of Art and Humber College. Her work has been awarded locally and internationally in Cannes,  Communication Arts, Archive and the Clios. Judging the ICE Awards brings her to Newfoundland for the first time. That's two-bucket list items crossed off right there.

Rachel Abrams
Creative Director, Cossette

Rachel has worked at some of the most awarded agencies in Canada. Her 15 years experience has been spent writing for global brands like McDonald’s, Canada Goose, FedEx and two of North America’s biggest banks. She’s won some big awards too showing at Cannes, One Show, Communication Arts, and The Clios. But she still finds joy in the little things, like writing about herself in the third person.

Rene Rouleau
VP, Creative Director, BIMM

With over 15 years in “the biz”, Rene has worked on everything from print to outdoor to radio, but truly found his calling in digital. In 2007, he joined Proximity Canada (now BBDO) as a little ol’ copywriter. There, he stretched his digital, award-winning wings and continues to win with over 150 industry-recognized awards for various clients including RBC, Shaw, Gillette, Smart car and WD-40. He’s won the local shows as well as The Webby Awards, The One Show, Caples, Cannes Lions and New York Festivals. He’s also the mind behind the M&M’s Find Red campaign - one of the most successful social media campaigns in Canada. No slouch to judging, Rene has judged Cannes, Caples, Echoes, New York Festivals, CMAs, Applied Arts and the Smarties Mobile Awards. He's now VP Creative Director at BIMM – a data-driven creative shop where he leads Enercare and other national accounts like Shaw, and continues to win the shows.