Submissions will be evaluated based on the creative strength of the idea or concept, as well as the quality of the execution. There are three award levels in each category: Gold, Silver, and Merit. There will also be one entry chosen by judges from all eligible categories for the Best of Show Award.

The ICE Awards uses a blind judging format, whereby the entrants' names will not be revealed to the judges until the Gala Awards Ceremony.

To ensure complete impartiality, judging will be carried out by up to six independent judges from outside Atlantic Canada. No judge is affiliated with a regional agency to the best of the ICE Awards' Judging Committee's knowledge. Judges are industry-recognized professionals who are selected based on their credentials and experience with advertising creative and/or graphic design.