Categories
A single means one piece, and campaign means more than one piece of the same project to a maximum of five.
Broadcast
Video advertisement single on television or cinema. Please provide three video stills with entry.
Video advertisement campaign on television or cinema. Please provide three video stills with entry.
Video advertisement single on television or cinema. Please provide three video stills with entry.
Video advertisement campaign on television or cinema. Please provide three video stills with entry.
Best radio single broadcast on commercial radio. Please provide script with entry.
Best radio campaign broadcast on commercial radio. Please provide script(s) with entry.
Media single designed to reach consumers outside of their homes. Examples include: billboards, street furniture, TSAs, vehicle wraps and interior transit ads.
Media campaign designed to reach consumers outside of their homes. Examples include: billboards, street furniture, TSAs, vehicle wraps and interior transit ads.
Paid print media single placed in publications such as newspapers or magazines.
Paid print media campaign placed in publications such as newspapers or magazines.
Promotional print poster for events, products or services.
Promotional print poster campaign for events, products or services.
Print piece designed for a business audience.
Digital
Best use of social media and branded content to drive, enhance or spread awareness to a brand.
Website for a product, service or brand. Can be tied to a specific campaign, contest or special promotion.
Website for a product, service or brand under $20K. Can be tied to a specific campaign, contest or special promotion (non-profits please enter under public service / digital).
Static or interactive online banner ad single Examples include: desktop and mobile. Please provide three stills with entry.
Static or interactive online banner ad campaign. Examples include: desktop and mobile. Please provide three stills with entry.
Best mobile games, apps, AR and VR etc.
Video single :60 seconds and under published online but not broadcast on television or cinema. Please provide three video stills with entry.
Video campaign :60 seconds and under published online but not broadcast on television or cinema. Please provide three video stills with entry.
Video single over :60 seconds published online but not broadcast on television or cinema. Please provide three video stills with entry.
Video campaign over :60 seconds published online but not broadcast on television or cinema. Please provide three video stills with entry.
Video single produced for $5K & under published online. Please provide three video stills with entry.
Videos produced for $5K *each & under published online as a campaign. Please provide three video stills with entry
Mobile content developed for a mobile application or website. Case document / video recommended.
Any execution that utilizes augmented or virtual reality technology. Case document / video recommended.
Any program using online gaming (website, mobile, etc.). Case document / video recommended.
Design
New or redesigned trademarked logo.
Packaging or labeling of a consumer product.
Best brochure, catalogue or annual report for a product, exhibition, service or institution (private or non-profit).
New brand identity package involving print or digital components.
Redesigned brand identity package involving print or digital components.
Craft
Best use of art direction in a print, digital or broadcast campaign. Can be entered by an agency or by the art director.
Best use of short or long-form copy in a print, digital or broadcast campaign. Can be entered by an agency or by the copywriter.
Best use of photography in a print or digital campaign or branding package. Can be entered by an agency or by the photographer.
Best use of illustration in a print, digital or branding package. Can be entered by an agency or by the illustrator.
Best use of music or sound design in a digital or broadcast campaign. Can be entered by the agency, musician or technician.
Best use of animation in a broadcast and non-broadcast video. Can be entered by an agency or by the animator.
Best use of visual elements and user experience of a website from a design perspective. Can be entered by an agency or by the developer / designer.
Best use of videography in a digital or broadcast campaign. Can be entered by an agency or by the photographer.
Public Service
Ad campaign that uses a minimum of three different mediums to promote a product, service, or brand.
Television, cinema, or radio single. For television and cinema, please provide three video stills with entry. For radio, please provide script(s) with entry.
Television, cinema, or radio campaign. For television and cinema, please provide three video stills with entry. For radio, please provide script(s) with entry.
Media single designed to reach consumers outside of their homes. Examples include: POP, street furniture, vehicle wraps and interior transit ads.
Media campaign designed to reach consumers outside of their homes. Examples include: POP, street furniture, vehicle wraps and interior transit ads.
Best use of online film, display ads, social media, websites, branded entertainment or branded content.
Other
Ad campaign that uses a minimum of three different mediums to promote a product, service, or brand (requires 2min max case study video).
Includes logo, identity, greeting cards, videos, print, broadcast, online, etc. Work entered in this category cannot be entered in any other category.
Non-paid media entry. Examples include: guerrilla tactics, stunts, product interactions, installations and ambient advertising. Work in this category cannot be entered into any other category.
Print used to generate a specific response from a consumer. Examples include: mailers, flyers and promotional offers.
Any marketing execution / campaign that demonstrates a big idea, exceptional craft, or flawless execution on a shoestring budget. Case document or video optional but recommended. Please include budget.
Recognizes an advertiser or brand that demonstrates a tolerance for risk, and an appreciation for creative that pushes boundaries. Please include a one-page written nomination as well as the relative creative. If the work is entered in other categories, please note the details and send it along with the nomination.