Categories

A single means one piece, and campaign means more than one piece of the same project to a maximum of five.

Broadcast

TV / Cinema Single:

Video advertisement single on television or cinema. Please provide three video stills with entry.

TV / Cinema Campaign:

Video advertisement campaign on television or cinema. Please provide three video stills with entry.

TV / Cinema Single Under 30K:

Video advertisement single on television or cinema. Please provide three video stills with entry.

TV / Cinema Campaign Under 30K:

Video advertisement campaign on television or cinema. Please provide three video stills with entry.

Radio Single:

Best radio single broadcast on commercial radio. Please provide script with entry.

Radio Campaign:

Best radio campaign broadcast on commercial radio. Please provide script(s) with entry.

Print

OOH Single:

Media single designed to reach consumers outside of their homes. Examples include: billboards, street furniture, TSAs, vehicle wraps and interior transit ads.

OOH Campaign:

Media campaign designed to reach consumers outside of their homes. Examples include: billboards, street furniture, TSAs, vehicle wraps and interior transit ads.

Print Single:

Paid print media single placed in publications such as newspapers or magazines.

Print Campaign:

Paid print media campaign placed in publications such as newspapers or magazines.

Poster Single:

Promotional print poster for events, products or services.

Poster Campaign:

Promotional print poster campaign for events, products or services.

Business to Business / Single or Campaign:

Print piece designed for a business audience.

Digital

Under $5K Campaign:

Videos produced for $5K *each & under published online as a campaign. Please provide three video stills with entry

Under $5K Single:

Video single produced for $5K & under published online. Please provide three video stills with entry.

Long-Form Campaign:

Video campaign over :60 seconds published online but not broadcast on television or cinema. Please provide three video stills with entry.

Long-Form Single:

Video single over :60 seconds published online but not broadcast on television or cinema. Please provide three video stills with entry.

Short-Form Campaign:

Video campaign :60 seconds and under published online but not broadcast on television or cinema. Please provide three video stills with entry.

Short-Form Single:

Video single :60 seconds and under published online but not broadcast on television or cinema. Please provide three video stills with entry.

Digital Display Campaign:

Static or interactive online banner ad campaign. Examples include: desktop and mobile. Please provide three stills with entry.

Digital Display Single:

Static or interactive online banner ad single Examples include: desktop and mobile. Please provide three stills with entry.

Website Under 20K:

Website for a product, service or brand under $20K. Can be tied to a specific campaign, contest or special promotion (non-profits please enter under public service / digital).

Website:

Website for a product, service or brand. Can be tied to a specific campaign, contest or special promotion.

Best Use of Social Media:

Best use of social media and branded content to drive, enhance or spread awareness to a brand.

Mobile & Mixed Reality:

Best mobile games, apps, AR and VR etc.

Design

Brand Identity:

New or redesigned brand identity package involving print or digital components.

Brochure / Catalogue / Annual Report:

Best brochure, catalogue or annual report for a product, exhibition, service or institution (private or non-profit).

Packaging:

Packaging or labeling of a consumer product.

Logo:

New or redesigned trademarked logo.

Craft

Videography / Direction:

Best use of videography in a digital or broadcast campaign. Can be entered by an agency or by the photographer.

Animation:

Best use of animation in a broadcast and non-broadcast video. Can be entered by an agency or by the animator.

Music or Sound Design:

Best use of music or sound design in a digital or broadcast campaign. Can be entered by the agency, musician or technician.

Illustration:

Best use of illustration in a print, digital or branding package. Can be entered by an agency or by the illustrator.

Photography:

Best use of photography in a print or digital campaign or branding package. Can be entered by an agency or by the photographer.

Copywriting:

Best use of short or long-form copy in a print, digital or broadcast campaign. Can be entered by an agency or by the copywriter.

Art Direction:

Best use of art direction in a print, digital or broadcast campaign. Can be entered by an agency or by the art director.

Public Service

TV/ Cinema Single:

Video advertisement single on television or cinema. Please provide three video stills with entry.

TV/ Cinema Campaign:

Video advertisement campaign on television or cinema. Please provide three video stills with entry.

Radio Single:

Radio single broadcast on commercial radio. Please provide script(s) with entry.

Radio Campaign:

Radio campaign broadcast on commercial radio. Please provide script(s) with entry.

OOH Single:

Media single designed to reach consumers outside of their homes. Examples include: POP, street furniture, vehicle wraps and interior transit ads.

OOH Campaign:

Media campaign designed to reach consumers outside of their homes. Examples include: POP, street furniture, vehicle wraps and interior transit ads.

Integrated Campaign:

Ad campaign that uses a minimum of three different mediums to promote a product, service, or brand.

Digital:

Best use of online film, display ads, social media, websites, branded entertainment or branded content.

Other

Integrated Campaign:

Ad campaign that uses a minimum of three different mediums to promote a product, service, or brand (requires 2min max case study video).

Self Promotion:

Includes logo, identity, greeting cards, videos, print, broadcast, online, etc. Work entered in this category cannot be entered in any other category.

Non-Traditional:

Non-paid media entry. Examples include: guerrilla tactics, stunts, product interactions, installations and ambient advertising. Work in this category cannot be entered into any other category.

Direct:

Print used to generate a specific response from a consumer. Examples include: mailers, flyers and promotional offers.

Communication Strategy:

Communication strategy for a product or service that demonstrates evidence of solving a client’s / brand’s problem, while also connecting an overarching campaign idea to the consumer.

Requirements:

  • Video submission highlighting key performance indicators (2 minute max)
  • Clearly identify client’s problem and how the strategy addressed it
  • Showcase how communication strategy brought creative idea to market
  • Highlight at least three different communication mediums implemented
Fearless Client:

Recognizes an advertiser or brand that demonstrates a tolerance for risk, and an appreciation for creative that pushes boundaries. Please include a one-page written nomination as well as the relative creative. If the work is entered in other categories, please note the details and send it along with the nomination.